According to a post by The Creative Craft Show (thecraftshows) on its Instagram page, It wants you to paint and return your poppy(SAA poppy challenge) for it to be in the fantastic display of 40,000 painted poppies at The Creative Craft Show / Art Materials this November at the NEC.

From the screenshot.

Take part in a record breaking mural from the SAA. Paint and return your poppy to ensure they are part of the fantastic display of 40,000 painted poppies which will be on show at The Creative Craft Show / Art Materials this November at the NEC. Find out more here: www.saa.co.uk/info/poppy-challenge/